California Story Ideas for the Media and Travel Trade

Find inspiration for your next great story tailored to unique California themes, seasonal content and regional experiences.

View all

Check out the latest news, announcements, events and notices from Visit California.

View all

Explore key global media placements focusing on California and the state's travel and tourism industry.

What's New in California is your source for the latest openings and developments across the Golden State – search by category, interest or location

California offers some of the best swimming spots, boasting beautiful, pristine waters perfect for a relaxing getaway.

One of the greatest joys of travel today is finding a destination where you can get away from stress and truly disconnect and relax.

View high-quality images from Visit California’s curated asset gallery

California plays host to countless annual events that give visitors a taste of the Golden State lifestyle, and bucket list-worthy experiences.

Story Inspiration