California Story Ideas for the Media and Travel Trade

Find inspiration for your next great story tailored to unique California themes, seasonal content and regional experiences.

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Check out the latest news, announcements, events and notices from Visit California.

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Explore key global media placements focusing on California and the state's travel and tourism industry.

What's New in California is your source for the latest openings and developments across the Golden State – search by category, interest or location

From the cliffs of Big Sur to the Sequoias in Yosemite National Park, connect with the landscape while staying in it.

Embark on a sun-soaked journey.

View high-quality images from Visit California’s curated asset gallery

California plays host to countless annual events that give visitors a taste of the Golden State lifestyle, and bucket list-worthy experiences.

Story Inspiration